The Story Of Chance
«Un monde finissait, un autre allait naître. Je me trouvais là ; une chance s'offrait, je la pris», «One world was ending and a new one was about to be born. I happened to be there; a chance came my way and I took it». Just like Mademoiselle CHANEL, the CHANCE woman knows how to follow her instincts, to have confidence in her strengths and to accept her weaknesses. She does not try to be seductive, but everything she does makes her extremely sexy.
Three men were behind the creation of CHANCE. Jacques Polge, the «Nose» of CHANEL, wanted first and foremost a fragrance for women, but one which, just like chance itself, would surprise while still being familiar. He created a fragrance composed of feminine scents and fresh notes combined together in a constellation of scents in motion. The Unexpected Accord is the result of a mysterious alchemy in which individual scents are almost indiscernible. A constantly changing fragrance, different from one moment to the next.
Jacques Helleu, the Artistic Director, created a jewel of a bottle; a perfect circle with a silver collar, like an echo of the legendary square N°5 bottle.
In his advertising creation, Jean-Paul Goude filmed a young woman in a sequence where she enthusiastically seizes her chance, just like taking hold of a fragrance, embracing life to the full.
The Unexpected Floral Fragrance.
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Channel Chance
The Unexpected Fragrance From Channel
A sphere of fresh, floral and spicy scents, held together and kept in constant motion by the Unexpected Accord.
It simply comes your way, it favours the brave, and you find it where you least expect it... When it comes your way you must grasp it, and not turn your back on it… This is chance, the chance which brings together a woman and her destiny, a woman and her fragrance: CHANCE from CHANEL. A remarkable similarity, is there not?
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Channel Chance Eau Fraîche
A fresh new CHANCE
The bottle, encircled with silver, and highlighted with a frosted cap, holds a surprise: an abundance of freshness! The sparkling green fragrance seems ready to burst out of the bottle, like a shower of happiness.
Jacques Polge reinterprets the olfactory composition of the constellation of CHANCE around the magical combination of the Unexpected Accord to create a fragrance full of joie de vivre.
The Unexpected Floral now becomes a Sparkling Floral…
A fresh new CHANCE
The bottle, encircled with silver, and highlighted with a frosted cap, holds a surprise: an abundance of freshness! The sparkling green fragrance seems ready to burst out of the bottle, like a shower of happiness.
Jacques Polge reinterprets the olfactory composition of the constellation of CHANCE around the magical combination of the Unexpected Accord to create a fragrance full of joie de vivre.
The Unexpected Floral now becomes a Sparkling Floral…
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The 'Nose' Of Channel
Jacques Polge
Jacques Polge, the creator of Chanel perfumes
Jacques has been with Chanel for twenty years and he began his brilliant career at Roure, now Givaudan Roure, in New York and later worked with Jean Amic in Paris. Jacques Polge's nose is worth gazillions in annual revenue to the Chanel Empire.... As the creator of Chanel perfumes since 1978 he is unquestionably one of the most powerful men in fragrance industry."As a creator of perfumes, I am dedicated to the search for a scent which responds to the needs and desires of women today, and helps them to achieve their own individuality. My creative work involves transforming my perceptions of the world, the impressions received through the senses, so as to develop a unique fragrance, which will arouse new and surprising emotions. I explore the many possible combinations of the constituent elements in order to arrive at the ideal olfactory accord, a harmony that will allow beauty to be revealed in all its mystery and radiance."
"At CHANEL, perfume is an extension of the art of the couturier, revealing the innermost dimension of femininity. Perfume is the poetry of fashion, its silent and secret mirror."
Original Text from http://www.chanel.com/
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